The History of Sullivan Tire
A People-First Company from the Beginning
Sullivan Tire was founded in 1955 by Bob and Mary Sullivan in Rockland, Massachusetts. What began as a small, independent tire business on a dead-end street has grown into a trusted, employee-owned tire and automotive service company serving drivers and businesses throughout New England. Before founding Sullivan Tire, Bob Sullivan worked for a large national corporation. At 38 years old, he was faced with a difficult decision: remain in a secure position while being required to lay off nearly half his team, or leave and build a company based on his own values.
The decision carried considerable risk. Bob and his wife, Mary, had 10 children to support, and starting an independent business offered no guarantee of success. After discussing the decision together, Bob chose to resign and establish a company he and his family could be proud of.
Founded in Rockland, Massachusetts
Bob Sullivan and Sons Tire opened in Rockland, Massachusetts, in 1955. From the beginning, the business was guided by Bob’s belief:
“Treat everyone, customers and fellow employees, as you would a member of your family.”
— Bob Sullivan
Building the company was not easy. The early Sullivan Tire team worked hard to earn the trust of drivers in Rockland and surrounding South Shore communities. As Bob became known for honest service, integrity and treating customers with respect, the business gradually established a loyal following and began to grow.
Bob and Mary Sullivan’s Shared Legacy
Mary Sullivan played an essential role in the company’s early success. She supported Bob as they navigated the risks of starting a business while raising their large family. As Sullivan Tire grew, Bob often reminded their children that he could not have built the company without her.
The values Bob and Mary established in Rockland continue to shape Sullivan Tire today. Their commitment to customers, employees and local communities helped the company grow from one Massachusetts tire shop into a regional tire and automotive service organization serving communities across New England.
Carrying the Sullivan Tire Story Forward
Although Sullivan Tire has grown significantly since 1955, its founding principle remains unchanged. The company continues to focus on knowledgeable service, honest recommendations and treating people like family.
Today, Sullivan Tire is 100% employee-owned, giving its employee-owners a direct stake in the company’s success and the customer experience. From its beginnings in Rockland, Massachusetts, to its presence across New England, Sullivan Tire remains committed to carrying Bob and Mary Sullivan’s people-first legacy forward.
