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Privacy Policy

Basic Confidentiality

Sullivan Tire Co., hereafter "Sullivan", considers personal information, such as your name, postal and email addresses, or telephone number, to be private and confidential. Accordingly, Sullivan wants to assure you that your privacy is respected, with the information being accessible only by designated staff or authorized agents and is used only to market our products or better serve our customers.The following Privacy Policy describes Sullivan’s commitment to protecting your personal information.

Use of this Site constitutes your consent to the collection and use of the information as described below in this Privacy Policy. If Sullivan changes this Privacy Policy, Sullivan will update this page of the Site so that you will be aware of any changes to this policy.Sullivan encourages you to review this Privacy Policy from time to time so you will know if the Privacy Policy has been changed or update.

The site includes links to the websites of third parties. Sullivan provides these links as a convenience to our users. The inclusion of any link does not imply Sullivan’s endorsement of any company, its website, or the products and services it sells. Please note that Sullivan is not responsible for any content or the privacy practices of any website other than our own site.

The site also includes certain pages that are “framed” to provide information from sites of third parties. Such framed pages will be identified on the page and the page owner identified. We provide these framed pages as a convenience to our users. Please note that Sullivan is not responsible for any content or the privacy practices of any framed pages. The terms and policies of the page owner identified on the framed page will control.


Information Collection 

Some areas of our websites may request that you voluntarily supply us with personal information, including your name, email address, vehicle information, etc., for purposes such as correspondence, site registration, making a purchase, or participating in online surveys.

Sullivan may also retain electronic communications you send to our customer service representatives, Webmaster, or other associates. These may be shared only internally as a means to continually improve customer service.

The Sullivan website tracks information about the visits to the site. For example, statistics are compiled that show the daily number of visitors to a site, the daily requests received for particular files on a site, and what countries those requests come from. These aggregated statistics are used to customize our website to better meet your needs. They may also be provided to others, but the statistics contain no personal information and cannot be used to gather such information.

There is a technology called "cookies", which are small pieces of information that are stored by a user’s Internet browser on a user’s hard drive. The site may store some information on your computer in the form of a cookie or similar file, however, this site does not use permanent cookies that contain any personally identifying information, such as your name or address. The cookies allow us to recognize you when you return to our site and may also be matched and combined with personally identifiable information collected from other sources to provide you with a customized experience that we feel will be of value to you. Most web browsers allow you to exercise control over cookie files on your computer by erasing them, blocking them, or notifying you when such a file is stored. Please take a look at your particular browser for instructions on this function. If you do elect to disable the site’s cookies, please note that you may not be able to take full advantage of the site.

Some phone calls to our locations and/or call centers may be monitored and/or recorded for training purposes. Live chats may be recorded for training purposes as well.

In addition to information collected, this site uses Google Analytics Advertising Features. We use first-party and third-party cookies and identifiers on our site. You can opt-out of the Google Analytics Advertising Features through Ads Settings, Ad Settings for mobile apps, or by clicking here:


Information Use

Sullivan may use the information users give us to provide a service, measure consumer interest in our various products and services or inform users about new products and programs (as examples). These offers may be based on information provided in surveys, information that may indicate purchasing preferences or email sent to the Sullivan site.

Any lists to send you product and service offers are developed and managed under strict conditions designed to safeguard the security and privacy of customer personal information. Sullivan will, in a timely fashion, address all requests to remove names from any postal mail or email lists.

Sullivan does send emails and text messages that include, but are not limited to, promotions, surveys, and receipts. By providing your mobile number and joining the SMS/MMS program, you authorize Sullivan to send you automated text messages to the mobile number that you provided. You also agree to pay the charges to your wireless bill. Text messages from Sullivan may include requesting information/feedback regarding your service at Sullivan (i.e. store reviews, product reviews), transactional/text alerts, and appointment scheduling. The number of email or text messages will vary per user/customer. To partake in our SMS/MMS program, a mobile number that allows two-way text messaging with a compatible carrier and plan is needed. Your carrier may prohibit or restrict certain mobile features and certain mobile features may be incompatible with your carrier or mobile device. Contact your carrier with questions regarding these issues. The Sullivan SMS/MMS program is only available in the United States.

You agree to notify of any changes to your postal address, mobile number, email address, or other personal information and update your subscription with Sullivan to reflect this change.

To opt of emails, you may unsubscribe by following the unsubscribe link located within each email. To opt out of text messages, text STOP to 1-888-375-0309. To remove yourself from all distribution lists (i.e. mailing lists, email lists, mobile number lists), update your personal information, or ask questions regarding our privacy policy, please fill out a Contact Us Form requesting removal.

By giving your email address to Sullivan Tire upon any purchase, you have given Sullivan Tire permission to use your email address to create and use social media lookalike audiences for all future social media ad campaigns on platforms such as but not limited to Facebook, Instagram, Twitter, and Pinterest. To opt out of this, please request to have your email address removed from the Sullivan Tire database or if you see an unwanted sponsored ad from Sullivan Tire on any social media platform, you may report and/or hide the ad on the platform directly. For more information on social media policies, please click here.



Sullivan does not sell, rent or transmit personal information to other organizations. Sullivan does not sell, rent, license or otherwise disclose your specific personal information to any third parties, excluding affiliation companies, without your consent. Occasionally, Sullivan may provide statistics to outside parties about the usage of our site, but these statistics will never include any personal information about our users. Sullivan may disclose your personal information pursuant to a court or government order. Sullivan will share your information with affiliated companies to identify services or products that you may be of interest to you (Marketing).

Please note that because a customer information database is customarily considered a business asset, Sullivan reserves the right to transfer the database in a merger or sale of some or all of its company or in an action for bankruptcy. Your information will continue to be treated in accordance with this Privacy Policy by the acquiring or merged company unless you are notified and provided an opportunity to change your preferences.


Children’s Online Privacy Protection Act (COPPA)

This site is a website directed to the general public.Sullivan does not knowingly collect information from children under 13.



We reserve the right, at our discretion, to change, modify, add or remove portions of this policy at any time. Please check this page periodically for changes. Your continued use of our site following the posting of changes to these terms will mean you accept those changes.