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Privacy Policy

Basic Confidentiality

Sullivan Tire Co., hereafter "Sullivan", considers personal information, such as your name, postal and e-mail addresses or telephone number, to be private and confidential. Accordingly, Sullivan wants to assure you that your privacy is respected, with the information being accessible only by designated staff or authorized agents and is used only to market our products or better serve our customers. The following Privacy Policy describes Sullivan’s commitment to protect your personal information.

Use of this Site constitutes your consent to the collection and use of the information as described below in this Privacy Policy. If Sullivan changes this Privacy Policy, Sullivan will update this page of the Site so that you will be aware of any changes to this policy. Sullivan encourages you to review this Privacy Policy from time to time so you will know if the Privacy Policy has been changed or update.

The site includes links to the web sites of third parties. Sullivan provides these links as a convenience to our users. The inclusion of any link does not imply Sullivan’s endorsement of any company, its web site, or the products and services it sells. Please note that Sullivan is not responsible for any content or the privacy practices of any web site other than our own site.

The site also includes certain pages that are “framed” to provide information from sites of third parties. Such framed pages will be identified on the page and the page owner identified. We provide these framed pages as a convenience to our users. Please note that Sullivan is not responsible for any content or the privacy practices of any framed pages. The terms and policies of the page owner identified on the framed page will control.

Information Collection  

Some areas of our websites may request that you voluntarily supply us with personal information, including your name, email address, vehicle information, etc., for purposes such as correspondence, site registration, making a purchase, or participating in online surveys.

Sullivan may also retain electronic communications you send to our customer service representatives, Webmaster or other associates. These may be shared only internally as a means to continually improve customer service.

The Sullivan website tracks information about the visits to the website with programs such as Google Analytics. For example, statistics are compiled that show the daily number of visitors to a site, the daily requests received for particular files on a site, and what countries those requests come from. These aggregated statistics are used to customize our website to better meet your needs. Although collected data contains no personal information, this data will be used to cross reference transnational information within Sullivan’s internal systems. 

There is a technology called "cookies", which are small pieces of information that are stored by a user’s Internet browser on a user’s hard drive. The Site may store some information on your computer in the form of a cookie or similar file, however this Site does not use permanent cookies that contain any personally identifying information, such as your name or address. The cookies allow us to recognize you when you return to our site and may also be matched and combined with personally identifiable information collected from other sources to provide you with a customized experience that we feel will be of value to you. Most web browsers allow you to exercise control over cookie files on your computer by erasing them, blocking them, or notifying you when such a file is stored.  Please take a look at your particular browser for instructions on this function. If you do elect to disable the Site’s cookies, please note that you may not be able to take full advantage of the Site. 

Some phone calls to our locations and/or call centers may be monitored and/or recorded for training purposes. Live chats may be recorded for training purposes as well. 

In addition to information collected, this Site uses Google Analytics Advertising Features.  We use first-party and third-party cookies and identifiers on our site. You can opt-out of the Google Analytics Advertising Features through Ads Settings, Ad Settings for mobile apps, or by clicking here:


Information Use

Sullivan may use the information users give us to provide a service, measure consumer interest in our various products and services or inform users about new products and programs (as examples). These offers may be based on information provided in surveys, information that may indicate purchasing preferences or email sent to the Sullivan site. 

Any lists to send you product and service offers are developed and managed under strict conditions designed to safeguard the security and privacy of customer personal information. Sullivan will, in a timely fashion, address all requests to remove names from any postal mail or email lists. 



Sullivan does not sell, rent or transmit personal information to other organizations. Sullivan does not sell, rent, license or otherwise disclose your specific personal information to any third parties, excluding affiliation companies, without your consent. Occasionally, Sullivan may provide statistics to outside parties about the usage of our site, but these statistics will never include any personal information about our users. Sullivan may disclose your personal information pursuant to a court or government order. Sullivan will share your information with affiliated companies to identify services or products that you may be of interest to you (Marketing).

Please note that because a customer information database is customarily considered a business asset, Sullivan reserves the right to transfer the database in a merger or sale of some or all of its company or in an action for bankruptcy. Your information will continue to be treated in accordance with this Privacy Policy by the acquiring or merged company unless you are notified and provided an opportunity to change your preferences.

Other Web Sites

The Sullivan Tire web site may contain links to other sites, and we make every effort to link only to sites that share our high standards and respect for privacy. However, we are not responsible for the content or the privacy practices employed by other sites.


Children's Online Privacy Protection Act (COPPA)

This Site is a website directed to the general public.  Sullivan does not knowingly collect information from children under 13.



We reserve the right, at our discretion, to change, modify, add or remove portions of this policy at any time. Please check this page periodically for changes. Your continued use of our site following the posting of changes to these terms will mean you accept those changes.

Social Media Contest Terms & Conditions

To see our full list of social media contest terms & conditions, please click here