Sullivan Tire Drives Support for Women's Sports as Official Partner of the Boston Fleet

The New England Auto Service Provider Sponsors "Fleet Pro Series" to Empower the Next Generation of Women Hockey Players Through Youth Clinics

BOSTON, November 21, 2025 – Sullivan Tire & Auto Service, a leading automotive service provider in New England, today announced a one-year partnership with the Boston Fleet, officially designating Sullivan Tire as an official partner of the professional women’s hockey team. The partnership underscores Sullivan Tire's dedication to supporting both local youth and women's sports, as well as the broader Boston community.

"Hockey is woven into the DNA of Boston, and the energy around women’s hockey here has never been stronger,” said Boston Fleet General Manager Danielle Marmer. “Partnering with a respected local company like Sullivan Tire is a meaningful step for our organization. Their commitment to the community aligns with how we want to represent this city, and we’re looking forward to working together this season.”

Fleet Pro Series: Building the Next Generation of Women Hockey Players

The centerpiece of the collaboration is Sullivan Tire’s sponsorship of the Fleet Pro Series, a dedicated youth development program designed to empower the next generation of women hockey players. The Fleet Pro Series will invite girls' youth hockey teams from the Boston area to exclusive events where Boston Fleet players will lead specialized practices and drills during 50 minutes of ice time. Each session will include a 20-minute photo and autograph session.

The partnership will also feature Sullivan Tire branding at all Fleet home games and across the team’s digital platforms throughout the season.

“As a company deeply rooted in the Boston community, we see this partnership with the Boston Fleet as a fantastic opportunity to support the growth of women’s professional sports locally and make a tangible difference in the lives of young athletes,” said Paul Sullivan, vice president of marketing, Sullivan Tire & Auto Service. “This partnership, and specifically our alignment with the Fleet Pro Series, is our commitment to community in action—we are directly investing in the next generation of women hockey players, helping to empower them both on and off the ice.”

Boston Fleet Season and Program Launch

The Boston Fleet will begin their season on Sunday, Nov. 23 at the Tsongas Center, the Fleet’s primary home venue. The Fleet Pro Series sponsored by Sullivan Tire will begin December 2025.

Sullivan Tire has served the broader New England community for 70 years, providing trusted, quality automotive service across more than 80 retail locations. As a committed member of the community, Sullivan Tire has partnered with the Boston Red Sox and the Boston Bruins. For more information about Sullivan Tire, visit www.sullivantire.com.

About Sullivan Tire and Auto Service

Headquartered in Norwell, Mass., Sullivan Tire and Auto Service is New England’s home for automotive and commercial truck care with 83 retail locations; 21 commercial truck centers; 14 wholesale distribution satellite locations; two truck tire retread plants; two LiftWorks facilities; and five distribution centers, across Massachusetts, New Hampshire, Rhode Island, Connecticut and Maine. The foundation upon which Robert J. Sullivan started Sullivan Tire in 1955 was, “Treat everyone, customers and fellow employees, as you would a member of your family,” and that tradition continues today. In 2023, Sullivan Tire announced a new Employee Stock Ownership Plan (ESOP), turning ownership of the company over to its more than 1,500 employees. For more information on Sullivan Tire please visit www.sullivantire.com.

About Boston Fleet

Boston Fleet is one of eight teams in the newly launched Professional Women’s Hockey League (PWHL), which was founded in 2023. The PWHL began its inaugural season in January 2024 and features the best women’s hockey players in the world. The PWHL has broken multiple attendance records and holds the worldwide record for a women’s hockey game. For the latest news and information on Boston Fleet, visit boston.thepwhl.com or follow the team on Facebook, Instagram, and X. Follow the PWHL on all social media platforms @thepwhlofficial.