Sullivan Tire & Nokian: A Trusted Partnership Built for New England Winters

Join Us at Snowvana New England in Marlborough, MA

Winter is more than a season in New England. It's a way of life.

For years, Sullivan Tire & Auto Service and Nokian Tyres have worked together to help drivers stay safe and confident through the toughest winter conditions. Built on a shared commitment to safety, performance, and customer care, our partnership has helped countless drivers navigate snow-covered roads, icy mornings, and unpredictable New England weather.

This November, we're excited to celebrate that partnership at the Snowvana New England event in Marlborough, Massachusetts.

A Partnership Rooted in Winter Expertise

Few tire manufacturers understand winter driving like Nokian Tyres.

Originally founded in Finland, Nokian developed the world's first winter tire and has spent decades innovating products designed specifically for northern climates. Today, Nokian continues to lead the industry with premium winter, all-weather, and all-season tires engineered for safety and performance in challenging conditions.

As a trusted Nokian dealer throughout New England, Sullivan Tire is proud to offer drivers access to some of the most advanced tire technology available today. Together, we've built a relationship focused on what matters most:

• Keeping drivers safe
• Delivering exceptional customer service
• Providing premium tire solutions
• Helping New Englanders prepare for winter

When winter weather arrives, having the right tires can make all the difference.

Snowvana New England: The Ultimate Winter Kickoff Event

Taking place November 6-8, 2026, at the Royal Plaza Trade Center in Marlborough, MA, Snowvana New England brings together winter sports enthusiasts, outdoor adventurers, families, ski resorts, and leading outdoor brands for an unforgettable weekend.

Event highlights include:

• Massive ski swap and gear sale with discounts up to 70%
• Exclusive resort and lift ticket deals
• Live entertainment and contests
• Ski and snowboard films
• Family-friendly activities
• Opportunities to connect with winter-focused brands and experts 

For two brands that are passionate about winter preparedness, Snowvana provides the perfect opportunity to connect with the New England community before snow season arrives.

Get Free Admission with Promo Code SULLIVAN26

We're making it even easier to attend.

Use promo code:

SULLIVAN26

to receive free admission to Snowvana New England through November 1, 2026.

Whether you're planning your next ski trip, shopping for winter gear, or preparing your vehicle for the season ahead, Snowvana offers something for every winter enthusiast.

Save on Nokian Tires This October

As you get ready for winter, now is also the perfect time to make sure your vehicle is equipped with tires designed for New England conditions.

For a limited time, Sullivan Tire customers can save $100 instantly on the purchase and installation of four Nokian tires. Offer valid through October 31, 2026. Offer details HERE.

From the legendary Nokian Hakkapeliitta winter tire lineup to innovative all-weather options like the Remedy WRG5, our experts can help you find the right tire for your vehicle and driving habits. 

Shop Nokian Tires

Explore our full lineup of Nokian tires and discover why drivers across New England trust Sullivan Tire for winter tire expertise.

Shop Nokian Tires

Experience the Best of Winter with Sullivan Tire and Nokian

As we prepare for another New England winter, we want to thank Nokian Tyres for being a valued partner and for sharing our commitment to safety and performance. We look forward to seeing our customers, community, and fellow winter enthusiasts at Snowvana New England this November. We hope you'll stop by and join us in celebrating the season ahead.