Customer Questionnaire
For what service do you come in to Sullivan Tire?
Tires Auto Service
How long have you been a customer?
Less than 1 year 1 - 5 years 5 - 10 years More than 10 years
How likely are you to recommend Sullivan Tire to a friend or colleague?
1 (least likely) 2 3 4 (most likely)
Please select the best reason why you chose Sullivan Tire the first time.
Location Referral Automotive Service Specials Price Advertisements Other If you chose other please specify:
For what brand of tires do you usually ask?
Goodyear Michelin Dunlop Kumho Sullivan Tire's Recommendation Other If you chose other please specify:
What do you feel we do well that is important to you?
Customer Care Product Knowledge Automotive Service Low Prices Store Hours Other If you chose other please specify:
Does Sullivan Tire get your work done in a timely manner?
Yes No
When waiting for your car, what can Sullivan Tire do to make your wait more comfortable?
I do not wait Improve seating Better Reading Material Internet Hookup Provide Coffee & Food Other If you chose other please specify:
Have you ever visited the Sullivan Tire website before?
Yes No
We send special coupons and special offers via e-mail.
If you would like to receive these coupons and offers please enter your email address:
Have you seen or heard Sullivan Tire advertisements?
Yes No
If yes, where have you seen or heard them most frequently?
Television Radio Newspaper Mailings Internet Other If you chose other please specify:
What television programming do you most prefer to watch?
Major Networks (CBS, ABC, NBC, FOX, etc.) Cable Sports (ESPN, NESN, FOX Sports, OLN, etc.) Cable News (NECN, MSNBC, Fox News, CNN, etc.) Cable Entertainment (MTV, VH1, Discovery Channel, E!, etc.) I do not watch Television
What is your preferred choice of newspaper?
What radio station do you prefer to listen to?
What website do you use to search the internet?
Google Yahoo MSN Ask.com Other If you chose other please specify:
Please tell us what Sullivan Tire can do to serve you better.
Customer Background
What is the year, make, and model of the car you drive?
In what city and state do you work?
Your Contact Information
*Please review our Contest
Rules before submitting the survey.
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